Passion Brand Refresh

I was briefed to refresh the Passion brand to better reflect their current programming and to attract more programming from the factual space. Using a vibrant new colour palette, modern typography and a unique frosted glass effect, the new Passion brand is still bold and noisy but with a more sleek and premium look, whilst retaining the current logo design.

Brand Guidelines

The old Passion branding didn’t include any brand guidelines as such. I developed a brand guidelines document to bring together the new brand elements, including logo usage, colour palette, typography, brand in action and much more.

New Programming Catalogue

I also redesigned Passion’s New Programming interactive catalogue as part of the rebrand, with a digitally-focussed design that follows the styling of the brand guidelines.