Warrington Wolves

Warrington Wolves wanted a rebrand that reflects the growing success of the team whilst connecting with the fans with the team’s heritage. I worked closely with an illustrator to create the new badge and then went on to rollout the new branding across all marketing material.

 
 
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"It's 20 years since we launched the old logo and now we have a modern design that is symbolic of a new relationship between the club and the fans. I think it is very powerful and reflects the modern name of the club and the heritage of the town which is so important to us."

Neil Kelly, Director of the Wolves Foundation,
quoted in the Warrington Guardian

 
 
 
 
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Branding & IdentityJack Fairhurst