All3Media

All3Media is a worldwide independent television, film and digital production and distribution company that produces some of the biggest global TV brands in the world. All3Media wanted a rebrand to reflect their position as a market-leading group. I created the identity and subsequent branding for the company after winning a pitch against seven other (much bigger!) London agencies.

Crafting the logo

I drew the main part of the logo geometrically using rounded edges and conjoined shapes. The main part of the logo is drawn from scratch and isn’t based around any existing typeface. ‘MEDIA’ is set in Gotham Rounded with reduced tracking.

Rotating the logo

A unique factor to the logo is that you can use it either horizontally or vertically, without the need for two versions. Depending on the space available, just rotate the logo 90 degrees clockwise whenever necessary.

Colour palette

The mainly grayscale palette is used throughout branded applications and has been chosen in order to give the All3Media imagery the spotlight. The secondary All3Media Yellow can also be used sparingly to compliment the primary palette as an accent colour.